October 28, 2026 | 12:30pm EST

Nicki Witek, Wellspring Business Solutions

Learn how to leverage social media, artificial intelligence (AI), and search engine optimization (SEO) to increase your visibility, stay relevant in a changing digital landscape, and turn your content into a valuable sales asset. This session will explore practical strategies and tools to help you reach the right audience, create more effective content, and build a stronger online presence that supports your business goals.

Learning Outcomes

By the end of this session, participants will be able to:

• Identify ways to use social media and SEO to improve online visibility and reach their target audience.
• Explore practical AI tools and strategies to streamline content creation and improve engagement.
• Apply content strategies that turn digital engagement into meaningful business opportunities and sales

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November 18, 2026 | 12:30pm EST

Matt Parisi, SAGE

As we progress towards a more digital world, end-users are looking for easier and more efficient ways to shop, especially online. Join Matt Parisi from SAGE for a deep dive into online stores, including best practices, practical examples, and common pitfalls distributors may face.

Learning Outcomes:

• Setup: Learn what questions to ask your customers to determine the right store setup and what to consider internally to ensure expectations are aligned from the start.
• Approaches: Explore key considerations such as payment options, product selection, branding and design, and logistics.

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October 28th - Nicki Witek, Wellspring Business Solutions

November 18th - Matt Parisi, SAGE

December 16th - Cliff Quicksell, Cliff Quicksell Associates