July 29 2026 | 12:30pm EST

The Proactive Promo Seller: How to Create Momentum Without “Just Checking In"

Jamie Lorenty, Lorenty Consulting

In this practical session, Jamie Lorenty will help promotional products professionals rethink how to stay top of mind without becoming repetitive, annoying, or transactional. The session will explore how belief in the power of branded merchandise, client-focused research, thoughtful touchpoints, and stronger follow-up language can turn routine outreach into meaningful engagement.

Participants will walk away with practical ways to create better reasons to reach out, stay visible between orders, spark curiosity, build trust, and support stronger client outcomes.

Learning Outcomes:

• Recognize how belief in the value of branded merchandise shapes confidence, creativity, and more outcome-focused sales conversations.
• Identify client, industry, event, and business insights that can create relevant reasons to reach out before an immediate need exists.
• Evaluate follow-up habits that may cause outreach to feel repetitive, transactional, or easy to ignore.
• Apply more intentional engagement methods and messaging to stay visible, spark curiosity, and strengthen client relationships

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August 26, 2026 | 12:30pm EST

Research & Trends: What’s Ahead for the Branded Merchandise Industry

Drew Holmgreen, PPAI 

It’s more than the rebrand from promotional products to branded merchandise, our industry is continuously evolving and elevating its impact. This session will take a closer look at how the branded merchandise industry is evolving, from margins to technology to customer expectations, and how these factors reshape the landscape. Using PPAI research and current market insights, we’ll focus on what matters most right now, the trends shaping the future of branded merch—and what they mean for your business.

Learning Outcomes:

• A clear view of the industry’s latest performance and growth outlook
• The major market shifts influencing strategy, profitability and customer expectations
• Insight into what today’s consumers value most from branded merchandise
• A stronger understanding of how technology and branded merchandise are reshaping future growth.

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September 30, 2026 | 12:30pm EST

Win the Year Before it Begins. Strategic Planning that Turns Intentions into Results

Cliff Quicksell, MAS+, Cliff Quicksell & Associates 

Most professionals wait until January, if at all, to start planning the new year, and by then, they’ve already lost momentum. In this powerful session, Cliff Quicksell reveals why strategic planning before the year begins creates a competitive advantage. Learn how reflection, clear metrics, and intentional discipline position you to lead, not react.

Learning Outcomes:

• Reflect Strategically on the Previous Year: Learn how to analyze what worked, what failed, and what opportunities were missed so you can build a smarter and more intentional plan for the year ahead.
• Build a Clear, Measurable Strategic Plan: Understand how to translate goals into actionable metrics by reverse-engineering annual targets into monthly, weekly, and daily activities.
• Create Momentum Before the New Year Begins: Discover why planning in advance provides a competitive edge, allowing you to enter the new year with clarity, confidence, and forward momentum while others are still trying to figure things out.

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July 29th - Jamie Lorenty, Lorenty Consulting

August 26th - PPAI Staff

September 30th - Cliff Quicksell, Cliff Quicksell Associates

October 28th - Matt Parisi, SAGE

November 18th - Nicki Witek, Wellspring Business Solutions

December 16th - Cliff Quicksell, Cliff Quicksell Associates