________________________________________________________________________________________________________________

April 29 2026 | 12:30pm EST

Bill Petrie, CAS - brandivate

Running a one-person business can feel like a three-ring circus: you’re the CEO, marketing manager, salesperson, admin, and janitor – all while you’re trying to build a brand that truly stands out. Bill Petrie, Founder & Creative Director of brandivate and longtime solopreneur, will pull back the curtain on what it takes to build a brand that matters without dropping all the balls you’re juggling. Through humor and real-life experiences, you’ll see firsthand how to make your brand anything you want it to be, and how to make that vision a reality.

Learning Outcomes

• Reframe branding as an intentional act and not a visual exercise
• Identify the specific reasons solopreneurs struggle to build and sustain a strong brand
• Apply practical tools to build and protect a brand while doing everything within the business
• Define what each participant wants their brand to be and align systems to support that decision

Register Now Download Flyer

________________________________________________________________________________________________________________

May 27 2026 | 12:30pm EST

Kirby Hasseman, Hasseman Marketing & Communications

In today’s competitive promotional products industry, being good at what you do is no longer enough—you need to be known for it. Visibility drives opportunity. In this session, Kirby Hasseman introduces the TARGET Personal Branding Framework, a simple and practical system designed to help professionals move from being invisible in their industry to becoming influential voices their customers trust. Participants will learn how to define their ideal audience, attract the right people, expand their reach through consistent content, confidently ask for opportunities, and turn customers into enthusiastic brand ambassadors. This session focuses on practical steps that sales professionals, marketers, and industry leaders can immediately implement to grow their visibility, credibility, and business opportunities.

Learning Outcomes:

• Define their ideal audience and craft messaging that resonates with the right customers instead of trying to reach everyone.
• Build a consistent personal brand presence using content and visibility strategies that increase reach and industry influence.
• Apply the TARGET framework to attract opportunities, confidently ask for business, and turn customers into enthusiastic brand advocates

April 29th - Bill Petrie, Brandivate

May 27th - Kirby Hasseman, Hasseman Marketing

June 24th - Cliff Quicksell, Cliff Quicksell Associates

July 29th - Jamie Lorenty, Lorenty Consulting

August 26th - PPAI Staff

September 30th - Cliff Quicksell, Cliff Quicksell Associates

October 28th - Ben Haynes, SAGE

November 18th - Nicki Witek, Wellspring Business Solutions

December 16th - Cliff Quicksell, Cliff Quicksell Associates