Learning Lab attendees will learn: Creative idea generation; Awareness of marketing opportunities; How to increase sales; Extending consulting services.

October 14, 2025 | 12:30pm EST

How to Win Business and Build Loyalty with Effortless Client Stores

Aaron Gadowski

Director of Product, Givee

Description

Givee is a store solution that helps distributors win more business with less friction. It takes the complexity out of building and managing client stores so you can focus on selling, not admin. With Givee, distributors can offer a modern, digital-first experience that clients actually want and will drive repeat orders and stickier relationships.

Key Takeaways

• Stores are no longer a “nice-to-have.” They’re becoming the standard way clients expect to buy and gift. Givee makes them easy to pitch, launch, and scale.

• Distributors using Givee save time on order management and gain more repeatable revenue opportunities with their accounts.

• By bringing a modern solution to the table, you’re positioned as the partner who’s ahead of the curve in the promo industry.

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November 11, 2025 | 12:30pm EST

Prompting for Profit: Unlocking AI’s Full Potential in Promo Sales & Marketing

Cliff Quicksell, CSP, MASI, MAS+

President, Cliff Quicksell Associates

AI is no longer a futuristic tool, it’s here, and it’s revolutionizing how we create, market, and sell. Yet most professionals in the promotional products industry are barely scratching the surface of its potential. The secret to unlocking AI’s power lies in prompting, the art of asking the right questions, in the right way, to generate exceptional results. In this workshop, Cliff Quicksell, CSP, MAS+, MASI, will demystify prompt engineering and show you how to collaborate with AI as a true creative partner. You’ll leave with the knowledge, confidence, and actionable strategies to turn ChatGPT-5 into your competitive edge.

Five Key Takeaways:

1. The Formula for Exceptional Prompts - Discover the four-part formula: Clarity, Context, Constraints, and Iteration, that ensures every prompt you craft delivers useful, actionable, and high-impact results.

2. From Assistant to Collaborator - Learn how to treat ChatGPT-5 not as a task completer but as a creative teammate, capable of brainstorming, refining, and co-developing campaigns and strategies with you.

3. Crafting for Your Audience - Understand how to give AI the right context, audience demographics, tone, style, and desired outcomes, so your outputs are always client ready.

4. Practical Prompting in Action - See real-world promotional product scenarios, like campaign ideation, email drafting, packaging pitches, and ROI storytelling, transformed through effective prompting.

5. Building Your AI Toolkit - Walk away with a set of reusable prompts, techniques for refinement, and the mindset to continuously experiment, improve, and maximize your results with AI.

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