Learning Lab attendees will learn: Creative idea generation; Awareness of marketing opportunities; How to increase sales; Extending consulting services.

December 2, 2025 | 12:30pm EST

Don’t Post and Ghost: Building a Social Media Strategy That WORKS

Nicki Witek, Owner, Wellspring Business Solutions

Your social media shouldn’t be a guessing game. Discover how to beat the algorithm, attract meaningful engagement, and turn your content into connection and conversion.

Learning Outcomes:

- Master the Mindset Shift: Understand how algorithmic signals and a defined strategy framework drive an authentic, high-impact presence, moving beyond the "Post and Ghost" approach.

- Execute Strategic Interaction: Implement immediate and sustained post-engagement tactics, apply the "Quality Comment Rule," and convert outbound interactions into referrals and collaborations.

- Balance Content for Impact: Design and deploy content across the four essential post types (Product/Service, Educational, Interactive, and Human/Authentic) to maximize audience interest and engagement.

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