July 8, 2025 | 12:30pm EST

Marketing Across Generations: Adapting Marketing Approaches to Every Age Group

Sandra C. Kelley
Founder and Chief Operating Officer of Prestige Promotions, LLC 

This presentation explores how to effectively market across generational lines by understanding the unique values, behaviors, and communication preferences of each age group—from Baby Boomers to Gen Z. Attendees will gain insights into crafting messages that resonate, selecting the right platforms, and building trust with multigenerational audiences. Through real-world examples and data-driven strategies, we’ll uncover how to tailor your marketing approach for maximum engagement and brand loyalty across all generations.

Learning Outcomes:

• Understand the defining characteristics, values, and buying behaviors of Baby Boomers, Gen X, Millennials, and Gen Z.

• Learn how to tailor messaging, visuals, and tone to align with each generation’s communication preferences.

• Identify the most effective marketing channels and platforms for engaging each generational group.

• Develop a multigenerational marketing strategy that fosters brand loyalty and long-term customer relationships.